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Afriteaque

Afriteaque

Afriteaque is a premium, certified organic, chemical-free ladies skincare range featuring the potent anti-aging ingredient, Rooibos (Redbush) has arrived from South Africa. Rooibos contains 50 times more antioxidants than chinese green tea and rivals anti-aging ingredients such as gingko, ginseng and white tea.

Designed to appeal to "in the know" beauty gurus and organic beauty fans alike, Afriteaque luxuriously creamy texture and colour set off the gold edging and trademark red flower, satisfying the growing demand for skincare that is premium, organic, ethical and chemical free.

Afriteaque's active ingredient Rooibos has made the transition out of health-savvy consumer's teacups and into anti-aging skincare. Rooibos is a botanical extract that is indigenous to South Africa and enjoys wide popularity as a caffeine-free, anti-oxidant cup of tea. However, it is Rooibos' potency as a cosmetic ingredient that is causing a stir in beauty industry circles.

Rooibos' powerful antioxidant properties closely mimic the body's own anti-aging enzyme, super oxide dismutase, which is proven to limit the activity of free radicals that cause aging. What's more its anti-inflammatory properties make it the ideal choice for those who suffer from dehydrated skin, acne, atopic dermatitis or allergic skin conditions such as eczema.

Afriteaque is free from parabens, petrochemicals, sodium lauryl sulphate, perfumes, ethoxylated ingredients, sulphated surfactants and GM ingredients and is blended with the highest quality organic ingredients, certified by the Soil Association.

Afriteaque is the only skincare brand that contains 100% natural, Fair Trade Labelling Organization (FLO) Rooibos, grown in the fair trade, organic farming community of Wupperthal, South Africa. Here farmers hand cut, bundle and sun-dry their Rooibos, and are paid a fairer price for doing so. To continue this sustainable development, Afriteaque will plant 1 Rooibos seedling for every product sold in Europe.

A bit about Rooibos

Rooibos, known as "Redbush" tea in the UK, is a botanical extract indigenous to South Africa. Rooibos has been used in South Africa for centuries to cure a host of medical and skin ailments. However, it is Rooibos' potency as a cosmetic ingredient that is now causing a stir in international beauty circles. Recent research has confirmed Rooibos as an anti-aging ingredient to rival ginseng, ginkgo, green and white tea. Rooibos' powerful anti-oxidant properties mimic the body's anti-aging enzyme, super oxide dismutase, which is proven to limit the activity of free radicals that cause aging. Rooibos' anti-inflammatory properties make it ideal for sufferers of dehydrated skin, acne, atopic dermatitis or allergic skin conditions such as eczema.

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