Om Bvlgari

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Bulgari. Since 1884. For over a century, Bulgari has been setting the pace for Italian style in jewellery. A forward-looking, creative spirit which never ceases to draw inspiration from the timeless beauty of Greek and Roman art, while giving it a distinctive contemporary touch. Greek like its founder, Sotirio Bulgari - and Roman like the culture he embraced.

Rome. Via Condotti. The first store. A meeting place for the aristocracy and the world of culture and cinema. Dolce Vita and Hollywood. Pure luxury obtained by means of daring combinations, precious materials, purity of design and meticulous attention to detail.

In Rome, Paris, London, New York and Los Angeles, as well as in Tokyo and Dubai, Bulgari is the word for jewellery, excellence and prestige. The finest expression for style and beauty.

The Bulgaris descend from an ancient family of Greek silversmiths, whose trade began in a small village of Epirus, where Sotirio, the family founder, manufactured precious silver objects. In the late 19th century, Sotirio moved to Italy, and in 1884 he opened his first shop in via Sistina, Rome.

In 1905, with the help of his sons Costantino and Giorgio, he inaugurated the shop in via Condotti, which is currently still the Bulgari flagship store. In the early 20th century, the two brothers developed a deep interest and expertise in precious stones, jewels and watches, gradually taking over their father's role in the management of the business.

The early 1990's witness a definite diversification strategy for Bulgari. The establishment of Bulgari Parfums in Switzerland marks the Group's entry in the high-end perfume market.