butter LONDON was originally founded in 2005 by Londoner, Sasha Muir. While researching hygienic and affordable nail services and high quality products, Muir was introduced to high fashion nail and colour expert, Nonie Creme. With years of experience in the industry, Creme's expertise was quickly put to use with the development of a cutting edge, unique collection of lacquers and products that encompass Rock and Roll, Great Britain and Fashion. Muir now serves on the Board of Directors, helping to incubate new business concepts. Nonie continues with the company as Founding Creative Director and remains at the forefront of formulation and design with imaginative techniques, bold graphics, and audacious cheeky humor.