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Trending as 'the pink serum', The Ordinary's Soothing and Barrier Support Serum is a multi-active solution developed for sensitive skin and those prone to redness. Providing an immediate 86%* boost in skin hydration, the serum is enriched with sugar-based humectants to lock in moisture and nourish the skin barrier. Vitamin B12 gives the serum its signature pink hue while maintaining the skin’s natural moisture levels. Bisabolol and gallic acid derivatives combine to visibly soothe the skin and reduce the appearance of redness. The serum should be implemented into your prep, treat and seal regimen as step treat. It is recommended to apply after other similar water-based serums but before oils and creams. *Clinical testing in 34 people, 2 x per day for 6 weeks.