At first glance it may look like a classic - but it has a groundbreaking new technology that provides a completely different styling experience!
Aura ghd Professional Hair Dryer is not like any blow dryer you tried before, why? ghd Aura™ Professional Hair Dryer has a Laminair™ technology which provides an air stream of more than 65% concentrated air in comparison with other blow-drying, which allows one to focus with a section at a time while the rest of the hair is not affected, which provides a large control over your styling.
Laminair™ technology delivers a concentrated stream of air at a constant speed and temperature, which collects hair in the same direction and makes the hair soft with 38% more shine when compared to other blow-drying on the market. Thanks to Cool-Wall™ technology becomes the outside and the nozzle is not warmer than 44 ° C versus 126 ° C, making it easier to get closer to the scalp, thereby creating more amazing volume and lift at the roots.
Its brushless motor makes it lighter, smaller, and 60% quieter than blow-drying with conventional engines, making the ghd Aura™ more discreet. It is also more energy efficient as it consumes 17% less power in comparison with the latest models from leading professional brands.
''ghd Aura & trade; Professional Hair Dryer delivers a fantastic shine and luxurious volume .. I love it! A blow dryer that dries the hair while the styling will ghd aura to something completely different than the default. The absolute best with ghd Aura & trade; is that it provides exceptional volume and super gloss.'' - Sam McKnight, Global Creative Director of ghd which used ghd Aura backstage at London Fashion Week.